Sir David Attenborough has signed up to Instagram for the first time to help spread his environmental message.
"I am making this move... because, as we all know, the world is in trouble," he said in his first video message on the social media platform.
"Continents are on fire. Glaciers are melting. Coral reefs are dying... The list goes on and on," he continued.
Within an hour of his first post, he had more than 200,000 followers, and by 16:15 BST he had 1.2m followers.
"Saving our planet is now a communications challenge," the veteran broadcaster said.
Tennis player Sir Andy Murray and body coach Joe Wicks were among those to post welcome messages.
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